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One service. One area. A number they can tap.
On the ordinary Google results, the page is the part you control. It should answer the search in the first screen: what you do, where, when you are open, and how to call. A page about values does not get the tap.
On-page signals are a smaller share of the map than the listing, and a larger share of the regular results under it. Either way the page has one job. Show the work and give them the number. If the Google listing and the page disagree, fix that before you write another paragraph.
The phone is above the fold
The person is on a phone, often in a hurry. The number is a button, near the top, not a line in the footer. Hours sit beside it. A short form is fine for people who will not call. The call is the point.
We do not run ads to a page with no phone number. There is nothing for the click to do. If you are about to buy search or Meta ads, read the page on a phone first and try to call yourself.
Say the city out loud
The city and the areas you actually cover. Put them in the title and in the first screen, in words a neighbour uses. A page called “our services” for the whole country is a page for no one in particular.
One strong page for the area you serve beats five thin pages for towns you rarely drive to. If you add a neighbourhood page, it should say what is different there: the work you do, the hours, a photo from that job. Not the same paragraph with the town name swapped.
Three real photos
The van, the work, the person who shows up. People decide in a minute whether this is a real outfit. Stock photos of a handshake do not help, and they do not match the photos on the listing. Use the same three in both places.
One page for each service you sell
A search for “roof repair” should not land on a page that is also about windows, locks, and painting. Give the main service its own page. If you sell one thing, a single scrolling page is the right size. If you sell two or three, you want a home page, a services page, a short about, and contact.
That is the difference on the websites page. A landing page is one service, live in 7 to 10 days. A multi-page site covers up to three services, in 10 to 14 days. A shop, a login, or a custom booking system is a different project, and it is not what gets the first call.
The words can come from you. If there are no words yet, a 30-minute interview and the copy is a separate small job. One round of changes is included either way.
Match the listing
The name, the phone, and the hours on the page are the same as the Google listing. If the listing says you close at 5 and the page says 6, the person who checked both will call someone else. When the hours change for a holiday, change both. That is the sort of edit site care is for.
Then ask for a review from the job you just finished. The page can be right and still lose to a listing that looks alive.
Questions
It should answer the search in the first screen: what you do, where, when you are open, and how to call. Put the phone as a button near the top, say the city out loud, and use three real photos of the work.
The person is on a phone, often in a hurry. The number is a button near the top, not a line in the footer. We do not run ads to a page with no phone number.
A search for one job should not land on a page that is also about three other trades. Give the main service its own page. One service is a landing page; two or three services usually want a multi-page site.
Yes. The name, phone, and hours on the page are the same as the Google listing. If they disagree, the person who checked both will call someone else.